The Wonders of E-mail Marketing
When e-mail marketing is done responsibly, you will discover that this is a very secure, reliable method which enhances speed and will not pose problems for you.
Reponsible e-mail marketing is a quick and cost effective way of building your business and increasing your revenues. I believe there is no single method that can bring a revenues as quickly and effectively as e-mail marketing.
E-mail marketing, when carried out efficiently can be very powerful considering the following factors:
1. Cost is minimal yet the profit potential is huge.
2. Additional costs of postage, printing and mailing are totally eliminated when you send your offers to prospects and customers.
3. If your offer does not generate the positive responses required, you can improve and mail out the offer again easily - the cost is minimal.
4. Your hottest offers to customers are sent immediately.
5. Orders are sometimes received within minutes of you sending out messages.
6. Product information or answers to questions posed by prospects can be e-mailed within minutes unlike the postal mai which takes 2 to 4 weeks for deliver a response.
7. Establish strong relationship with your customers by keeping in touch with them regularly and thus continue to sell your products to them for many years.
8. The quickest way to virtually build your business and start generating revenue immediately.
An excerpt from the book: p. 235, Bonus Section - The Power of Email , Recipe for Success in Network Marketing (author: B.N. Edward)
7 Fast Ways to Get Great Links to Your Website
Advert :
"Discover How To BOOST Your Website's Link Popularity And PageRank With These Seven Little Known, Battle-Tested, And Easy To Use Linking Tactics -- And What's More...
I'll Show You How To Get Up And Running With Nearly All Of Them For FREE!"
PLUS -- Get This Special Bonus If You Order Today:
You Also Get Full Resale Rights To This Product And Website - With Absolutely No Restrictions - So You Can Offer It From Your Own Website And Keep All The PROFIT You Make!
Hi, I'm Louis Allport,
Just imagine ... your website having the following PageRank:
And just imagine ...
Your website having a TON of high quality links in:
So ... with a PageRank of 8, and 2,150 high quality links in, the question is ...
How much traffic would YOUR website be getting every single day?
The answer's easy...
An absolute boatload. :-)
However ...
Good Links Can Be Tricky To Get, Right?
There's two very common website problems (that you've probably experienced) when it comes to the search engines:
* One -- You won't even get into the major search engines like Google, Yahoo and MSN, if no one's linking to you.
* And Two -- If few sites are linking to you, the search engines give your site very little importance. You won't be getting visitors if your website is on page 20 of the Google results!
Now, excuse me getting all "geeky" on you, but ...
* "Off Page Factors" (links in) are becoming more and more important - IF - you want your site to rank well in the search engines.
Whereas ...
* "On Page Factors" (text on the page) is becoming less and less important to ranking high.
The major search engines are now interested in listing websites high which other sites have "voted for".
How do search engines count votes?
Simple -- by counting the links in.
And ... to complicate things even more:
Not all links are created equal.
CNN linking to you is many, many times more valuable to your search engine ranking than some random link on some backwater website.
In a nutshell ...
So, You Want LOTS of Search Engine Traffic Do You?
Then you need good quality links into your website. The more the better.
And I'll happily show you how to get those links in my video eBook -- "7 Fast Ways To Get Great Links To Your Website":
These seven tactics are quick to use, easy to use, and proven to work. And even better - many of them are entirely free for you to get up and running with!
I'll show you exactly how to have a bunch of new links to your website in the next couple of hours!
So let me ask you:
Do you have the time to spend dozens of hours trawling online forums and articles for the occasional grain of wisdom they contain that can actually benefit your business?
Or would you rather have these seven powerful tactics instantly presented to you with full examples, so you can immediately start using and benefiting with them?
Here's what you'll discover as soon as you get these seven in depth videos:
Video One -- 18 Minutes Long
In this first video you'll discover a little known way to almost instantly get more links back to your website.
I've quietly been using this linking tactic and have found it a very effective way to get a brand new site into the search engines for free ... if you know what you're doing.
I wasn't sure whether I should share this tactic (for a number of reasons), but as soon as you get this video I'm sure you'll be glad I did.
Video Two -- 18 Minutes Long
In this video you'll discover an amazing way to set up good links to your own websites for free.
And even better - search engines love this tactic!
This may surprise you, but it's a tactic experienced search engine marketers have been quietly using to quickly give their site a real boost.
Video Three -- 21 Minutes Long
Want hundreds of high quality links back to your website in just a month or two?
Well - in this video I'll show you how to easily do that.
Really savvy marketers online have been using this tactic to profit big. I'm really surprised more people don't use this to be honest.
Video Four -- 23 Minutes Long
Now ... the linking tactic in this video might surprise you.
I use it and it works well.
Surprisingly well.
And even if you're already aware of this tactic, I'll show you how to apply it once (it takes just an hour or two) and do it the right way so that your one time effort is multiplied almost exponentially, leading to a mass of new websites linking to you for months (even years) to come.
Video Five -- 14 Minutes Long
Want to give your search engine ranking a real shot in the arm?
Then you need links from PR6, 7, 8 ... even PR9 pages.
And however out of reach that may seem, you might be surprised at how easy it is to get them.
I'll reveal how in this video.
Video Six -- 23 Minutes Long
The best high quality links on the web are the ones you control.
And in this video you'll discover a proven tactic for getting very high quality links into your websites, for as long as you want, in a way the search engines love.
And even better -- I'll show you how to be up and running with this tactic in less than a day!
Video Seven -- 11 Minutes Long
Long term linking strategies are what will keep you at the top of the search engines for years to come.
In this video you'll discover the right way to help keep your site high in the search engines.
Many people abuse this incredibly powerful tactic and find their sites penalized ... if not banned from the search engines entirely.
I'll show you two very successful sites that use this tactic the right way - and how you can too.
For PC's Only - Not For Mac
I must tell you that this eBook only works (to my knowledge) on PC's. If your computer is running Microsoft Windows, you won't have any trouble at all viewing this eBook successfully.
However, if you're on a Mac you'll more than likely have trouble viewing it.
A Great Product + Resale Rights = BIG Profits For YOU
I'm sure you know there's a ton of eBook resale rights around these days. BUT - if you really want to make money selling an eBook you have rights to, you need:
* A very high quality product.
* An effective sales letter.
* A professionally designed website with great looking graphics.
Now - this eBook is brand new. Get a copy now, start promoting it immediately and you'll make the most profits. Wait a day or a week or a month, and literally more and more profits will pass you by.
Now, I'm certainly not saying this to brag, but I wrote this sales copy, and my copy has sold hundreds of thousands of dollars worth of products online, if not millions of dollars worth. AND - from very affordable eBooks like this one.
Don't believe me?
Then search Google for "Louis Allport" and see what you find. At this time I see up to 812 websites selling my products.
Even if each one of those is selling just one copy of a $20 eBook a week that I wrote the copy for, that adds up real quick. My copy and products have made many people a LOT of money. They can make YOU money too - all you need to do to get started is grab a copy of this product.
And just by having a copy of this product, you can sell it or present it pretty much any way you choose. You can even turn it into a physical product by putting it onto a data CD or a DVD. This would make it a good way to sell on eBay. It's totally up to you!
It's More Than A 90 Day Guarantee -
It's A Promise
Unlike most people, I'm not going to bury my guarantee and hope you forget about it.
I'm putting it here - right out in front. And you're reading it now because you really can't miss it in this bright yellow box.
That's the point.
I'm this bold, because I know you will LOVE this product, and find it hugely valuable.
But, if for any reason for up to 90 days (that's a whole three months) after purchasing this product you choose it's not for you, all you have to do is use the simple contact details at the bottom of this website for a full, prompt, and no quibbles refund.
I'm telling you this so that you realize there really is absolutely no risk to you at all. Click here now to order.
If you're interested in the resale rights and selling this product yourself, I'm sure you realize that the sooner you get a copy, the more you will profit. The longer you wait, the more your competition will pick off your customers. Click here now to get a copy.
This video eBook is only $24.95. How much of your time do you consider worth $24.95?...
If you're looking right now for powerful and proven ways to get links to your sites, this eBook will save you days, even weeks, of frustrating and tiring research.
It will also save you from using dangerous tactics that will get your websites banned in the search engines!
Get all your questions answered now - get this video eBook and I'll show you how to start getting new, effective, long term links into your websites starting immediately.
Click here now to get your copy.
Sincerely,
YOUR SIGNATURE GRAPHIC
YOUR NAME
& Louis Allport (Author)
P.S. Interested in selling this product yourself? If you snooze, you will lose.
This product is brand new. The sooner you get a copy and start marketing it yourself, the more money you can make. The longer you leave it, the more your competition will sell to YOUR customers.
Even just one or two sales and you've made your tiny investment of $0 back. After that - it's all profit. Click here now to order.
"Discover How To BOOST Your Website's Link Popularity And PageRank With These Seven Little Known, Battle-Tested, And Easy To Use Linking Tactics -- And What's More...
I'll Show You How To Get Up And Running With Nearly All Of Them For FREE!"
PLUS -- Get This Special Bonus If You Order Today:
You Also Get Full Resale Rights To This Product And Website - With Absolutely No Restrictions - So You Can Offer It From Your Own Website And Keep All The PROFIT You Make!
Hi, I'm Louis Allport,
Just imagine ... your website having the following PageRank:
And just imagine ...
Your website having a TON of high quality links in:
So ... with a PageRank of 8, and 2,150 high quality links in, the question is ...
How much traffic would YOUR website be getting every single day?
The answer's easy...
An absolute boatload. :-)
However ...
Good Links Can Be Tricky To Get, Right?
There's two very common website problems (that you've probably experienced) when it comes to the search engines:
* One -- You won't even get into the major search engines like Google, Yahoo and MSN, if no one's linking to you.
* And Two -- If few sites are linking to you, the search engines give your site very little importance. You won't be getting visitors if your website is on page 20 of the Google results!
Now, excuse me getting all "geeky" on you, but ...
* "Off Page Factors" (links in) are becoming more and more important - IF - you want your site to rank well in the search engines.
Whereas ...
* "On Page Factors" (text on the page) is becoming less and less important to ranking high.
The major search engines are now interested in listing websites high which other sites have "voted for".
How do search engines count votes?
Simple -- by counting the links in.
And ... to complicate things even more:
Not all links are created equal.
CNN linking to you is many, many times more valuable to your search engine ranking than some random link on some backwater website.
In a nutshell ...
So, You Want LOTS of Search Engine Traffic Do You?
Then you need good quality links into your website. The more the better.
And I'll happily show you how to get those links in my video eBook -- "7 Fast Ways To Get Great Links To Your Website":
These seven tactics are quick to use, easy to use, and proven to work. And even better - many of them are entirely free for you to get up and running with!
I'll show you exactly how to have a bunch of new links to your website in the next couple of hours!
So let me ask you:
Do you have the time to spend dozens of hours trawling online forums and articles for the occasional grain of wisdom they contain that can actually benefit your business?
Or would you rather have these seven powerful tactics instantly presented to you with full examples, so you can immediately start using and benefiting with them?
Here's what you'll discover as soon as you get these seven in depth videos:
Video One -- 18 Minutes Long
In this first video you'll discover a little known way to almost instantly get more links back to your website.
I've quietly been using this linking tactic and have found it a very effective way to get a brand new site into the search engines for free ... if you know what you're doing.
I wasn't sure whether I should share this tactic (for a number of reasons), but as soon as you get this video I'm sure you'll be glad I did.
Video Two -- 18 Minutes Long
In this video you'll discover an amazing way to set up good links to your own websites for free.
And even better - search engines love this tactic!
This may surprise you, but it's a tactic experienced search engine marketers have been quietly using to quickly give their site a real boost.
Video Three -- 21 Minutes Long
Want hundreds of high quality links back to your website in just a month or two?
Well - in this video I'll show you how to easily do that.
Really savvy marketers online have been using this tactic to profit big. I'm really surprised more people don't use this to be honest.
Video Four -- 23 Minutes Long
Now ... the linking tactic in this video might surprise you.
I use it and it works well.
Surprisingly well.
And even if you're already aware of this tactic, I'll show you how to apply it once (it takes just an hour or two) and do it the right way so that your one time effort is multiplied almost exponentially, leading to a mass of new websites linking to you for months (even years) to come.
Video Five -- 14 Minutes Long
Want to give your search engine ranking a real shot in the arm?
Then you need links from PR6, 7, 8 ... even PR9 pages.
And however out of reach that may seem, you might be surprised at how easy it is to get them.
I'll reveal how in this video.
Video Six -- 23 Minutes Long
The best high quality links on the web are the ones you control.
And in this video you'll discover a proven tactic for getting very high quality links into your websites, for as long as you want, in a way the search engines love.
And even better -- I'll show you how to be up and running with this tactic in less than a day!
Video Seven -- 11 Minutes Long
Long term linking strategies are what will keep you at the top of the search engines for years to come.
In this video you'll discover the right way to help keep your site high in the search engines.
Many people abuse this incredibly powerful tactic and find their sites penalized ... if not banned from the search engines entirely.
I'll show you two very successful sites that use this tactic the right way - and how you can too.
For PC's Only - Not For Mac
I must tell you that this eBook only works (to my knowledge) on PC's. If your computer is running Microsoft Windows, you won't have any trouble at all viewing this eBook successfully.
However, if you're on a Mac you'll more than likely have trouble viewing it.
A Great Product + Resale Rights = BIG Profits For YOU
I'm sure you know there's a ton of eBook resale rights around these days. BUT - if you really want to make money selling an eBook you have rights to, you need:
* A very high quality product.
* An effective sales letter.
* A professionally designed website with great looking graphics.
Now - this eBook is brand new. Get a copy now, start promoting it immediately and you'll make the most profits. Wait a day or a week or a month, and literally more and more profits will pass you by.
Now, I'm certainly not saying this to brag, but I wrote this sales copy, and my copy has sold hundreds of thousands of dollars worth of products online, if not millions of dollars worth. AND - from very affordable eBooks like this one.
Don't believe me?
Then search Google for "Louis Allport" and see what you find. At this time I see up to 812 websites selling my products.
Even if each one of those is selling just one copy of a $20 eBook a week that I wrote the copy for, that adds up real quick. My copy and products have made many people a LOT of money. They can make YOU money too - all you need to do to get started is grab a copy of this product.
And just by having a copy of this product, you can sell it or present it pretty much any way you choose. You can even turn it into a physical product by putting it onto a data CD or a DVD. This would make it a good way to sell on eBay. It's totally up to you!
It's More Than A 90 Day Guarantee -
It's A Promise
Unlike most people, I'm not going to bury my guarantee and hope you forget about it.
I'm putting it here - right out in front. And you're reading it now because you really can't miss it in this bright yellow box.
That's the point.
I'm this bold, because I know you will LOVE this product, and find it hugely valuable.
But, if for any reason for up to 90 days (that's a whole three months) after purchasing this product you choose it's not for you, all you have to do is use the simple contact details at the bottom of this website for a full, prompt, and no quibbles refund.
I'm telling you this so that you realize there really is absolutely no risk to you at all. Click here now to order.
If you're interested in the resale rights and selling this product yourself, I'm sure you realize that the sooner you get a copy, the more you will profit. The longer you wait, the more your competition will pick off your customers. Click here now to get a copy.
This video eBook is only $24.95. How much of your time do you consider worth $24.95?...
If you're looking right now for powerful and proven ways to get links to your sites, this eBook will save you days, even weeks, of frustrating and tiring research.
It will also save you from using dangerous tactics that will get your websites banned in the search engines!
Get all your questions answered now - get this video eBook and I'll show you how to start getting new, effective, long term links into your websites starting immediately.
Click here now to get your copy.
Sincerely,
YOUR SIGNATURE GRAPHIC
YOUR NAME
& Louis Allport (Author)
P.S. Interested in selling this product yourself? If you snooze, you will lose.
This product is brand new. The sooner you get a copy and start marketing it yourself, the more money you can make. The longer you leave it, the more your competition will sell to YOUR customers.
Even just one or two sales and you've made your tiny investment of $0 back. After that - it's all profit. Click here now to order.
Download Link: great_links_to_your_website.zip
(Bookmark this page.)
Free Traffic
Linkreferral will get you real hits to your site w/o costing you a dime. They do not ask for a credit card or your bank information. Not only do you get real hits but real people will review your site.
Targeted prospects will swarm your site 24/7! Just 5 minutes to set-up, it's automated, "viral" and proven - and best of all it's FREE!
AdlandPro is one of the most visited Classified Websites in the world. They offer free classified ads for everybody. Free ads are the first step and the simplest way to advertise with AdlandPro.
(status: unviewable)
T-2000 Ultra is an incredible new marketing system that can easily and very realistically send you over a million guaranteed real visitors to your website, and it won't cost you a thing.
How To Drive Targeted Traffic to Your Website
by Stewart Woyo
If you want to know the ins and outs of driving traffic to your website, we’ve got a few tips that might interest you. These techniques may take some time on your part, so we suggest setting aside an hour or two a day or week where you can concentrate on building your business. The following happens to be information regarding free advertisement and how it can work to your benefit.
It’s just important to always remember, “you get what you pay for” and utilizing free advertisement limits you as an entrepreneur in many ways. Unfortunately, it is the only way some people can start out, which is why we want to share different methods with you in the first place.
Nowadays social networking is well known and understood all over the world. You can put together a profile page, say a little about yourself and create an on line persona. This is an ideal location to begin placing your website address.
There are so many places such as bulletin boards, blogs, and classifieds, where you can promote your link. It is, however, advisable to talk more about yourself than your website as this seems to result in you receiving more clicks than you would ever have dreamed about and does not allow you to take on the appearance of a spammer.
You have to think over the long term here because while you are commenting on other people’s profiles, leaving a link to your website underneath your message is like a little trademark signature. So if someone else comes along on this person’s profile page, they too will see your link and might possibly click on it.
Clearly, the more active you are the more chances you have to get your website viewed by all the more people. The aim is, of course, to attract people to your website who are in need of whatever it is you have to offer them so these are the communities you should be targeting from the start.
There are may other means of driving traffic to your website and you will not be required to spend hours on end leaving comments on other peoples profiles. After all, less work and more money in your pocket is your plan, so why choose to go looking for people to drive to your site when you could use a method which will get the people to actually come to you instead?
About the Author:
Are you really how to drive traffic to your web site without making simple traffic errors? This no cost resource reveals proven blueprint on how to drive traffic to your web site in 3 to 4 days.
Traffic Barracuda
Advert :
Learn what the big dogs don't want you to know.
You won't find anything like this Anywhere else on the internet.
Question: What product is looked for the most on the internet?
Answer: " Information "
Question: What can e-books do to help me to make sales.
Answer:
- Generate massive amounts of traffic to your affiliate links.
- Drive massive amounts of traffic to your home page.
- Build a huge mailing list in a very short time.
- Form very powerful viral marketing campaign not possible with other forms of advertising.
- Form marketing campaigns that just keep growing long after they were created.
- Make your products into super powered advertising vehicles.
- With every e-book you distribute you can make high commission sales generated from the your affiliate links inside the rebrandable e-books.
- By your customers becoming your sales people, rebranding the e-book with there affiliate links and you making a second tear commission on there sales.
Question: How can e-books do this?
Answer:
- By selling e-books at any prince you decide with topics covering very heavily search niches such as health information.
- Placing product links inside the books that are targeted to the topic of the e-books.
- Placing a link to your home page in the e-book.
- Have a link in the e-book to BUILD YOUR LIST.
- Turn your customers into your sales people by having a link in the e-books pointing your sales page just like this one, offer this opportunity for whatever price you choice.
Question: How do I get my e-book virus marketing vehicle started?
Answer: By promoting your sales page with some of the marketing suggestions in the list below:
- By using pay per click engines properly.
- By selling e-books on e-bay.
- By using affiliate programs like ClickBank
- By using the thousands of shareware, freeware sites to distribute your branded e-books.
- With the use of low completion keyword targeted sites, hosting your targeted branded e-books.
- Using ready made e-books for the natural health industry branded with your affiliate links.
- Build your own super powered marketing system today.
Search Engine Primer eBook
Advert:
Search Engine Primer
"Finally, A Step-By-Step System To Getting Top Rankings On The Search Engines"
search engine primer
Hello,
If you have a website, or are planning on getting one, you'll quickly figure out that search engines will either be a good friend or your worst enemy!
If you can get your site listed well (meaning your site comes up on the first page or so for popular keywords) you can expect to get a lot of visitors to your site.
What's more important is that they will be targeted, and highly motivated to read what you have to offer!
If your site can't be found on the first page or two of the results for decent keywords, your site will start to feel like a virtual ghost town!
Anyone wishing to earn some money online will hope to get their site listed well. Granted, search engines are not the only way to get traffic to your website, but you shouldn't ignore them because they are such a valuable and inexpensive source of traffic.
The problem is that those search engine optimization (SEO) companies want you to believe that it is impossible for the average human to get their website listed well. You can't blame them for this, though, because they have to eat too!
The truth is that with a little guidance and the ability to follow step-by-step instructions, even average humans like us can get top rankings!
"But How Can I Get A Top Ranking When The Search Engines Keep Changing The Way They Rank Sites?"
The good news about the search engines is that they don't change the way they rank sites that often. What changes is that they put in better ways of catching those that try to trick and spam the search engines.
So it should be your goal to not do that!
What you should do instead is follow the rules and learn from others that have managed to figure out how to get top rankings for their own websites.
I'm one of those people, and I've put together the following guide so you can do the same:
search engine primer
One more thing that I hope you will get really excited about is that you get FREE reprint rights to the ebook as well!!
What this means is that you are free to give a copy to your friends, newsletter subscribers, website visitors ... anyone you want to! Good luck, and I wish you the best of success!
Chuck McCullough
Article Marketing Success
The Shocking TRUTH!
Discover the Awesome POWER of Article Marketing from a pro!
.....And Learn EXACTLY Why So Many People Fail With Their Article Marketing Efforts!
I tried using alot of different traffic generating ideas, thinking that those HITS were quality hits. I learned the hard way most of it was all hype!
Then I discovered something that really works!
Get my FREE report that can help YOU STOP the vicious cycle you may be in...
*Do you understand the benefits of a well written article?
*What makes a good article?
*Did you know that only one thing can determine whether or not an article is read?
*Want to know how to add more bang to your articles?
*Do you know what SEO penalties are?
*Learn the answers to all of these questions and more when you read my free ebook! Plus, you will learn the "talk" that makes all the difference in successful articles and ones that fail! Get this awesome ebook now before your competition does!
Viral Marketing Values
Advert :
Who Else Wants To Spend Less and Earn More Using Free and Low Cost Viral Marketing Website Promotion Tactics?
Let's get right to the point - okay?
How would you like to roll out a no-cost low-cost marketing campaign today - just one time - for any offer you choose - start seeing results quickly - and still see results coming in from that campaign 6 months - 12 months - even YEARS from now with no further effort on your part?
Sound too good to be true? Well - it isn't!
That's How Viral Marketing Works ....
A well planned viral campaign will run through the Internet like a cold in a kindergarten.
Then it keeps on running for months or years - like that rabbit with the drum!
(Oh - pardon the cliches!)
In other words - unlike traditional ad campaigns - a viral campaign doesn't reach a deadline and then fizzle. Instead .... it continues to spread and gets more powerful as time goes on!
But on the other hand ....
Traditional Marketing is a Never-Ending Daily Struggle!
Every day poses the same old question:
"What will I do today to promote my online business?"
And every day ends up with you stuck in the same old grind .... placing ads, managing pay per clicks, sending emails, begging for link swaps, joint ventures, and article placements.
Sure, if you keep your nose to the grind stone - you will get "some results."
But is it really enough? (And who likes a bloody nose anyway!)
Are you getting a good return on your investment of time and money .... or are you exhausted, frustrated, and your business is having a cash hemorrhage?
Are you living the lifestyle you dreamed of when you started your business .... or have you just built yourself another JOB?
If all this is hitting close to home ....
Then No-Cost Low-Cost Viral Marketing is Your Solution ....
Increase Your Business on a Shoestring Budget With Powerful Viral Marketing Strategies!
Think for a minute how it will feel to open your email and see orders, leads, and inquiries coming in on a daily basis .... and you haven't spent a single dime on advertising in the past 6 weeks!
Think again about being relieved once and for all from the daily marketing grind .... about having more time to do the things you want to do!
Isn't that what having a business of your own is all about?
We've all seen pictures on the Net of Internet marketing gurus taking exotic trips, floating around on million-dollar yachts, lolling on the beach, driving expensive cars and playing golf at 10 in the morning (instead of working their tails off!)
Do you believe that you deserve to live that lifestyle?
Do you ever wonder .... "What does that guy have that I don't?"
The best keywords for search engine optimization
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy.
To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
1. Do not use single word keywords
Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free accounting software download" is going to type just "software" into the search box.
Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new website could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
2. Multiple word keywords make your website more relevant
Search engines analyze all pages of your website and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "80s pop music mp3 download" and similar keywords first.
If your website has many rankings for these keywords, search engines will find out that your website is relevant to the mp3 topic. As soon as search engines consider your website relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".
Why keywords are the most important part of SEO
A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not.
If you target the wrong keywords, you'll waste a lot of time, energy and money.
Think twice before you start
Many webmasters think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:
•You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
•Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. For example, a recent study found out that many people search for the keyword "nose job". If you optimize your web page for the keyword "rhinoplasty" then these web surfers won't find your site.
•Did you consider the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.
A single spam element can destroy everything
Before you start with your search engine optimization efforts, you must make sure that your web pages are spam free. This is very important.
If you use a spam technique on your website, all other search engine optimization efforts are pointless.
If a search engine has tagged your website as a spam source then you have to remove the spam elements from your web pages before the search engine will take another look at other elements of your site.
1. Many website elements can cause problems
Most search engines consider the following spam:
•cloaking (the web server returns different pages for search engine spiders and human web surfers)
•doorway pages
•misleading redirections
•hidden text (text has a color that is very similar to the background color, text in very small font sizes, text that has been hidden with CSS tags etc.)
If you use one of these techniques on your web pages, remove them now. You might get short term results with them but it is extremely likely that search engines will ban your site if you continue to use them.
2. You might have spam elements on your website without knowing it
Depending on how you create your web pages, your website might unintentionally contain spam elements. For example, some content management systems (CMS) create hidden text sections.
Many content management systems (CMS) use the CSS display:none technique to create drop-down menus or other expandable web page elements. Although these elements are not designed to mislead web surfers, search engines might interpret the hidden texts as a spamming attempt.
Other content management systems use spider blocking software that might be misinterpreted as cloaking. If you're not sure, check your server and your web pages. It is very important that your web pages don't contain spam elements.
How do search engines rank web pages?
This section is a bit technical but it will help you to understand how search engines specify the position of a web page in the search results.
Search engines use mathematical formulas to determine the rank of a web page. These mathematical formulas are called ranking algorithms.
All major search engines use the same principle to rank websites. The exact ranking algorithms differ from search engine to search engine but the principle is the same. We'll use the ranking algorithm of Google as an example.
How does Google rank your web pages?
Google explains the ranking algorithm on their company pages:
"Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important.
It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first."
As mentioned in the quote, Google uses PageRank (which is a mathematical formula and not the same as the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages. What does this mean?
1. You need good links
To get good results for the PageRank factor, you need good links from related pages that point to your site. It's a simple principle: if page a links to page b then it is a recommendation from page a to page b. The more links point to your website, the better your rankings.
The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the link text is better than five links with the text Click here. A link from a website that has a related topic is much better than links from unrelated sites or link lists.
2. You need optimized web page content
While the linking concept is easy to understand, the hypertext-matching analysis factor is a bit more complicated. Google explains hypertext-matching analysis as follows:
"Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.
Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query."
As Google analyzes the full content of your pages you also have to optimize the full content of your web pages. It is not enough to edit your meta tags. You have to optimize all factors that can influence your search engine rankings.
One page is not enough
As mentioned in the explanation of Google's hypertext-matching analysis, Google also analyzes the content of other web pages on your site to ensure that your web page is really relevant.
That means that you must optimize different pages of your website for different but related search terms. The more web pages of your website are optimized for keywords about a special topic, the more likely it is that you'll get high rankings for a special keyword that is related to that topic.
It is not enough to optimize a single web page.
Why do you have to optimize your web pages?
Some people think that it is enough to submit a website to as many search engines as possible to get high rankings. Unfortunately, that is not the case. If you do not optimize your web pages, then you won't get high search engine rankings.
1. Not all websites can have high rankings
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site.
If search engines cannot find out that your website is about fishing equipment, they cannot give your website high rankings for that keyword. The process of changing your web pages so that search engines find them relevant is called search engine optimization (SEO).
2. Your website must appear in the top 10 results
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website.
1. Not all websites can have high rankings
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web pages that they find relevant to a special keyword. You must make sure that your website is such a site.
If search engines cannot find out that your website is about fishing equipment, they cannot give your website high rankings for that keyword. The process of changing your web pages so that search engines find them relevant is called search engine optimization (SEO).
2. Your website must appear in the top 10 results
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website.
Why do high search engine rankings increase your sales?
High search engine rankings are the perfect way to get more website visitors, more customers and more sales. Recent statistics show that having high search engine rankings is the key to the success of your online business:
1. Your customers are on the Internet and they have money
More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year.
These people have money, they want to buy and they could be your customers.
2. Your customers use search engines
More than 80% of all Internet users find new websites through search engines (Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
3. These people are interested in your goods and services
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
Subscribe to:
Posts (Atom)
