Big Direct Traffic

By: Don Crowther

Your social marketing campaign will also drive big traffic DIRECTLY to your site from the social media sites, and that's huge. After all, that's really the holy grail, isn't it? We all want more traffic to our site, right?

Well, remember... these social media sites have more traffic than Google. And if you use the right strategies and tactics to put yourself in front of that traffic, then you don't have rely on Google to get traffic to your sites. And you don't have to worry about expensive AdWords campaigns, or other advertising.

Of course, let's be real... just because you start getting big traffic directly from the social media sites doesn't mean you will abandon your Google rankings and stop all advertising. What it means is that you will be getting a lot more traffic, and the average cost of that traffic will plummet down to levels that are more like 1998... there's that “back to the future” stuff I've been talking about.

And here's why we're so excited about social marketing (and our SMARTS technologies)... in this new frontier, Social MARKETING can spike your traffic FAST, and if you do it right, you get LONG TERM Search Engine traffic too. It's really the best of both worlds.

I mentioned this example in the video... Photobucket generates 55% of their traffic from their Widgets and applications on MySpace and Bebo, and it's now replaced Flickr as the largest photo sharing site in the UK. Why? Because for a variety of reasons Flickr didn't properly use social media and only gets 2.4% of its traffic from social media sites. What a great example of "you snooze you lose!"


An excerpt from: Smarts Strategy Guide: Life and Death 2.0: A Quick and Easy Plan for Surviving [ And Thriving ] In A Social Media World